Episode 34 - Using a weekly web video show to share ideas and attract high quality talent.

 Show Info:

• Mike Langford - Co-Host of SocBizTV and Social Business Strategist at Socialware Twitter: @MikeLangford
• Stacy Yamaoka - Co-Host of SocBizTV and Implementation Manager at Socialware - Twitter: @StacyYamaoka
• You can also follow @Socialware on Twitter. The hashtag for the show is #SocBizTV
• Watch Social Business TV on iTunes.

Shoe Notes:

Welcome Guests!

This is our first open house SocBizTV. One of the goals here at Socialware is to hire the best talent. We are opening our doors weekly to visitors so they can see what it is like to work here and tell the world how awesome it is.

McDonald’s Steps In It On Twitter

McD’s tried a cool thing on Twitter and it turned insane. They created a hashtag #McDstories and it backfired big time. It turns out there are a lot of vocal McDonald’s haters on Twitter and beyond.

Lessons - Take a pulse of the public sentiment on social about your brand before trying to encourage a crowdsourced campaign.

Don’t let this scare you off. Be smart about how you use social media though.

State of MA Weighs in on Social Media

Steve Selby from LIMRA wrote a guest post on the Socialware blog titled “Social Media for RIAs in Massachusetts: The Fourth Castle”

I’ll be at the MA Investment Advisers Conference next week to get the straight scoop.

Key Take Aways:

• Social Media is subject to supervision. Have a plan. Document it. Test the plan at least annually.
• Training. No policy or procedure is very good unless people know what it is. Therefore training is a really good idea.
• The firm is responsible for all business content. It’s social media time. Do you know what your investment advisor representatives (IARs) are saying?
• Social media is subject to record-keeping requirements. You will need a method of capturing and retaining social media content in a manner consistent with SEC retention rules. (For more, see 950 CMR 12.205(7)(a) and 17 CFR 275.204-2.)

iBook Author & Textbooks

• Apple went a step further in it’s content ecosystem with iBook Author and Textbooks. Anyone can be author. 
• Apple posted $43B in Revenue and $14B in income. 
• They own the pipe. If you aren’t considering Apple in your strategy you are missing out.

Twilert - Twitter tool that sends updates to your email account.