Are you choosing to be on the fringe of your client's social sphere?

Episode 27 - Are you choosing to be on the fringe of your client's social sphere?

Show Info:

Mike Langford - Co-Host of SocBizTV and Social Business Strategist at Socialware Twitter: @MikeLangford
Stacy Yamaoka - Co-Host of SocBizTV and Implementation Manager at Socialware - Twitter: @StacyYamaoka
You can also follow @Socialware on Twitter. The hashtag for the show is #SocBizTV
Watch Social Business TV on iTunes.

Show Notes:

Twitter Rolls Out a New Design for Web and Mobile

Connect - Recent activity, like mentions and such. Also suggestions as to who to follow.
#Discover - Helps you discover trending topics and account/stories that may be of interest to you.
The iPhone app is slick and beautiful. Seems faster.

The Consequences of Not Being Connected to Me Via a Social Network

If we aren’t connected via Facebook, Twitter, LinkedIn or Google+...you are on the fringe of my social sphere.
You aren’t very influential in my life, personally or professionally.
You aren’t in tune to my life. YOU ARE MISSING A LOT.
You are making it hard for us to stay connected and keep in touch.
You are forcing me to email you or call you to communicate what I could’ve done efficiently via social.
You are choosing to opt out.
People prefer convenience and the path of least resistance. This is why people make more phone calls than handwritten letters, more emails than phone calls and more text messages are sent than voice minutes used on cell phones.

There is No ROI in Social Media Marketing

Marketing is an expense NOT an investment.
The proper measurement is is profit margin.

What's the Cost of Acquiring a Follower?

The memo included cost-per-follower (CPF) rates for Promoted Accounts and cost-per-engagement (CPE) for Promoted Tweets.
The CPF runs between $2.50 and $4, while the listed CPE rates come in from $0.75 to $2.50. For CPE, “engagement” refers to clicks, favorites, retweets and “@Replies.”
As has been the case for a while, Twitter advertisers must commit to three months at a minimum spend of $15,000.

Facebook begins slow roll of Timeline

New Zealand is currently the only country to get Timeline, the company said in a blog post this evening. Other regions will get it in the “near future.”